Refinement 3.3

So sticking with the whole idea of cutting out the unnecessary shit from your travels, I will now attempt to rewrite the the concept.

USP: Stripping down to the bare essentials. Giving the guests what they need/want, without any unnecessary hassle.

1)

Traveling for business is an exhausting task; endless queues, slow check-in processes, uncomfortable seats, you name it. These are a few inconveniences travelers have to deal with before even setting their bags down in their hotel rooms.

Crowne Plaza has cut out any unnecessary hassle from their side, ensuring the guests a streamline experience from start to finish. The hotel still offers top class service, and with their new app guests can expect full control of their experience. The app, along with high speed WiFi throughout the hotel, will allow users to effortlessly check-in and out, order meals and taxi services, explore the local social scene, notify housekeeping of the state of their rooms and if they so wish request a concierge to tend to their needs.

The hotel understands that business travelers have limited time as it is, and aims to give them as much free time as possible to sit down and unwind in the comforts of The Crowne Plaza.

Refinement:

  • Stripped down, all you need campaign.
  • hands free? (this would mean that the app is useless though)
  • First class necessities campaign/approach
  • luxuriously bare

“Through Crowne Plaza’s ?new essential only what you need campaign? they ensure that guests receive a streamlined and hassle-free experience from first touch to check out. The hotel still offers top class service, and with their new app guests can expect full control of their experiences. The app, along with high speed WiFi throughout the hotel, will allow users to effortlessly check-in and out, order meals and taxi services, explore the local social scene, notify housekeeping of the state of their rooms and if they so wish request a concierge to tend to their needs.
The hotel understands that business travelers have limited time as it is, and aims to give them as much free time as possible to sit down and unwind in the comforts of The Crowne Plaza.”

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One thought on “Refinement 3.3

  1. Through Crowne Plaza’s new essential only what you need campaign?they ensure that guests receive a streamlind and hassle-free experience from first touch to check out. The hotel still offers top class service, and with their new app guests can expect full control of their experiences. The app, along with high speed WiFi throughout the hotel, will allow users to effortlessly check-in and out, order meals and taxi services, explore the local social scene, notify housekeeping of the state of their rooms and if they so wish request a concierge to tend to their needs.

    The hotel understands that business travelers have limited time as it is, and aims to give them as much free time as possible to sit down and unwind in the comforts of The Crowne Plaza.

    Like

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